Did you know that adding explainer videos for business to your website can boost conversions by 86% and help people remember your message up to 95% better? That’s the power of an explainer video: it turns complex ideas into easy-to-understand visuals that grab attention fast.
One common problem businesses face is not clearly communicating what they do. Confusing text and boring stock photos can deter potential customers from taking positive action on your website. Even if your website looks excellent and explains your services well, sometimes there is a lack of clear communication with your visitors due to a “missing piece”.
That missing piece? A powerful explainer video. These explainer videos give a quick overview of your product or service, helping visitors understand who you are and what you offer in just a couple of minutes. And while they’re simple to watch, the impact they make is significant.
Let’s take a look at why every business should use explainer videos and how to get the most out of them in your video marketing strategy.
Table of Contents
- What is an explainer video?
- Why Explainer Videos Help You Get More Customers
- Benefits of Animated Explainer Videos for Your Business
- Static Design vs. Explainer Video: What’s the Difference?
- How an Explainer Video we made Helped a Fintech Startup
- From Idea to Animation: My 4-Step Animated Explainer Video Production Process
- Final Takeaways: Best Explainer Videos for Business
- FAQs (Frequently Asked Questions)
What is an explainer video?
An explainer video is a short video that helps people understand what your product or service does and how it can better their lives. It’s mainly shown on your website’s home page or product page. Moreover, they can be used on social media to further give a better representation of your brand. These videos are beneficial and can even help businesses attract more customers by making things easier to understand.
Types of Explainer Videos
- Live-Action Explainer Videos: These are real videos with real people. They feature someone discussing a product or service. For example, a video about a new kind of soap or a superb restaurant: seeing real people helps us feel more connected to the video.
- Live Streams on Social Media: These videos are live, like a video chat that everyone can watch. You can’t edit them, so even mistakes stay in the video. However, that makes them feel more genuine and authentic. People use live streams on YouTube, Facebook, or Instagram.
- Animated Explainer Videos: These use cartoons or moving drawings. They are excellent for showing things, like apps or software—that you can’t touch. They’re fun to watch and easy to change later if needed.
- Whiteboard Explainer Videos: In this type, drawings appear on a whiteboard like someone is sketching while talking. It’s simple, low-cost, and easy to understand, like watching someone draw and explain at the same time.
Why Explainer Videos Help You Get More Customers
- They Make Your Website Look More Professional
These days, anyone can make a website using a simple template. So, how do you make yours stand out? The answer is an explainer video.
When people visit your site and see a clear, professional video, they’ll conclude that your company is serious, trustworthy, and different from others.
- People Learn Better With Videos
Many companies sell similar stuff. Their websites often use the exact words and can feel boring. However, a fun and creative video can grab attention. When people see and hear what you offer, it sticks better in their minds.
- Videos Help Increase Sales
Instead of just reading text, people can quickly watch a short video—typically 1 to 3 minutes long—and understand what you offer. This helps them decide more quickly whether they want to buy or learn more about the product. Business explainer videos help customers know where to click and what to do next by clearly guiding them through your message.
- You Can Share The Video Everywhere
Visiting various locations to promote your business can be costly. But once you make a video, you can post it online, send it in emails, or share it on social media without spending more money. You don’t need to print flyers or posters. A cool video can go viral and reach a large audience!
In short, the best explainer videos for business help people trust you, learn about your products or services, and remember what you offer. They’re a smart way to boost your business!
Benefits of Animated Explainer Videos for Your Business
Animated explainer videos help businesses share ideas in a fun and easy way. Here’s why they work so well:
- Make Things Easier to Understand: They turn tricky topics into simple stories using pictures and animation.
- Keep People Interested: Bright colours, movement, and engaging visuals capture attention more effectively than just words.
- Help People Buy Your Product: Most people prefer watching a video before making a purchase; it helps them make an informed decision.
- Make Info Easier To Remember: People remember more from videos than from reading, so your message sticks better!
Static Design vs. Explainer Video: What’s the Difference?
| Static Design | Explainer Video |
| Long descriptions are often necessary to effectively explain a product or service. | The video uses animation, motion graphics, or live action to explain the product or service clearly. |
| Static images often are skipped in fast social feeds. | Animated videos grab attention quickly with movement and colour. |
| There is no music, motion, or voice to create an emotional connection. | Voiceover, music, and visuals bring your story to life. |
| Better suited for posters or printed designs | Ideal for video marketing, landing pages, and sharing your value proposition. |
How an Explainer Video we made Helped a Fintech Startup
A fintech startup in Nairobi told me:
“People don’t understand what our app does.”
We created a 70-second animated explainer video with clear visuals, voiceover, and brilliant animation. It explained their product or service in a simple, engaging way.
What Happened Next?
- Visitors spent twice as much time on their landing pages.
- The result was a 35% increase in sign-ups.
- Investors mentioned the video in meetings.
That’s the power of the best explainer videos—they boost video marketing, build trust, and drive results.
Want a high-quality motion graphic or whiteboard video to simplify your message? Let’s talk!
Are you curious about how an animated explainer video can enhance the growth of your business? Refer to our blog: How Can an Animated Explainer Video Help Your Business Grow?
From Idea to Animation: My 4-Step Animated Explainer Video Production Process
At Mutzz Creative, we don’t just create animations — I turn your ideas into explicit, compelling video content your audience instantly understands.
Whether you need a whiteboard explainer, motion graphic, or animated video, here’s how we bring your message to life:
Step-by-Step Process
- Free Discovery Call: We discuss your goals and target audience and determine the best type of explainer video for you, from live-action to AI-powered templates.
- Script & Storyboard: We craft a compelling value proposition through storytelling, employing a visual-first approach. Every word and voiceover supports your product or service.
- Custom Animation & Production: No cookie-cutter template here. We design high-quality animations that are tailored to match your brand’s tone. From animated explainer videos to sleek marketing videos, everything is built with clarity and engagement in mind.
- Delivery & Ongoing Support: You get HD files, short social cut-downs, and optimised versions for landing pages. The result? One of your best explainer videos is ready for impactful video marketing.
Final Takeaways: Best Explainer Videos for Business
In a world full of scrolling, skimming, and skipping, explainer videos for business give your brand the edge. They turn your product or service into a story that’s easy to understand, difficult to forget, and impossible to ignore. Whether you’re a startup trying to explain a new idea or a brand looking to boost engagement, the right video content can make all the difference.
So if you’re ready to swap static noise for brilliant storytelling—with high-quality animation, voiceovers, and visuals that click with your audience—let’s bring your ideas to life. Let’s create your best explainer video yet. Get in touch today, and let’s craft an explainer video that sets your business apart!
FAQs (Frequently Asked Questions)
The best explainer videos simplify complex ideas, grab attention in the first few seconds, and end with a clear call to action. They use engaging visuals, a conversational script, and professional videos or animation to guide potential customers toward saying “yes”. If your product or service is hard to explain in one line, a well-crafted explainer video can turn confusion into clarity—and clarity drives sales.
An explainer video is a short video that helps people quickly understand what a business does, what it sells, or how something works. Many companies post these videos on their homepage or landing page to capture attention and explain complex concepts clearly.
Yes, explainer videos for business are still handy. Businesses use them to make hard-to-understand ideas fun and straightforward. Since people love watching videos, these short videos will continue to be a smart way to share messages.
Explainer videos quickly build trust by showing prospects exactly how your product solves their problem. They keep visitors on your site longer, increase click-through rates in ads, and can boost landing page conversions by up to 80%. If you want to move visitors, using a clear, well-designed explainer video is one of the fastest ways to convert someone from being “interested” to being “ready to buy.”
Aim for 60–90 seconds. That’s long enough to communicate your key value but short enough to keep viewers engaged until the end. Videos that drag past two minutes often lose attention and conversions. A professional animation team can help you script and design a concise story that keeps viewers hooked and ready to act.
