Businesses strive to build strong brands to capture their market and improve conversions. After all, the primary goal of any marketing strategy is to convert consumers into customers of their products or services. Visual storytelling is a powerful tool to tell your product’s or service’s story.
The competition to build a reputable brand is stiff; primarily, good and visually engaging ideas win. Advancements in technology are also opening new ways for brands to develop their marketing styles. A good example is using visuals created through animation.
What is Visual Storytelling?
Visual storytelling is often employed in advertising campaigns to connect the audience and a product or brand.
The visual content can be still photography, illustration, or video and can be improved using enhanced graphics, music, voice, and other audio. Content marketing methods like storytelling continue to grow in the marketing phase because they have proven effective in driving conversions on brands for market growth.
Psychologists, behavioral experts, and visual marketers allude that about 93% of communication is always nonverbal. Therefore, using visual storytelling in your marketing campaign broadens your customer reach.
Visual storytelling is an excellent way to capture the audience’s attention in marketing. The human brain is wired to prioritize visual content in communication; thus, the cliché, a picture is worth a thousand words.
Here are a few facts about the human brain and visual prowess:
As a company or a marketing team, visual storytelling promises greater brand awareness than conventional marketing.
What are the Benefits of Animation in Storytelling?
Animation and storytelling are a perfect duo to use in your marketing strategy. Renowned brands like Chanel, Google, Nestle, etcetera apply animations to tell their brands’ stories. Animated videos are fun, captivating, and memorable in marketing visuals.
First, research indicates that content marketing is an effective tool in the marketing mix, and marketers must look into ways to communicate these messages suitably. Second, animation provides marketers the versatility and flexibility to create a compelling, personalized, and strategic marketing message for every audience.
1. Animation Captures Emotions through Visual Storytelling
Emotional touchpoints determine whether a customer accepts or rejects your brand. That’s why every good marketer knows it is essential to embed emotions in their marketing campaigns. Animation gives the freedom for more creativity, where the user experience can be imagined, recreated, and redesigned to fit the market.
One of the common problems marketing departments face today is how to stand out strategically through their marketing campaigns. Consumers should spot you in a crowded space at the lowest convenience possible. Marketing aims to be unique and within budget.
Animation can capture emotions in marketing through tone, environment, characters, acoustics, and graphics. Animation gives the marketing team total control and freedom to manipulate the product environment and anticipate user experiences in various scenarios.
Content creators can show how various instances depict various emotions from the end-user and how the product is the best solution to address the problems.
Animation is a laser point in marketing. In seconds, you can tell a thousand stories about your product and ensure your target audience will remember your message. For example, the characters you choose for the marketing message can help visualize the story. It is easier to conduct target marketing because of the limitless characteristics a marketing designer can employ.
2. Animation Allows Breaking Down A Marketing Message into Simple and Understandable Forms.
When designing a marketing message, you’d want to increase user experience by addressing their pain points when interacting with your product.
Sometimes the product description for your marketing content contains very technical terms that a customer needs help to comprehend easily when just written out.
And what if this is the determining factor for buying the product?
Videos, like animated explainer videos, can efficiently tell these stories in just a few seconds.
3. Animated Videos Are Universal
The universality of the marketing tool means one can vastly apply it to various marketing strategies. We can use animation to communicate to almost every audience in multiple ways other marketing visuals can not provide.
For example, animation enables businesses to employ animal characters to improve content marketing and make the product more relatable.
Using such characters also enables the marketing team to directly convey certain product engagement behaviors that would have been hard to communicate.
Animated characters are also universally understood in various parts of the world. And even in cases where the marketing message could be disoriented, the marketing team has the laxity to alter characters to fit the cultural contexts and still communicate the message efficiently and accurately.
How Can You Create an Outstanding Marketing Visual for Your Business?
I have been in the animation industry for 8+ years now. I am an experienced and dedicated animator. Check on happy client testimonials, read the success stories experienced, and know how I helped produce animated visuals for them.
Contact me for all your visual marketing needs, and we will work together to create a high-content marketing visual to guarantee you returns. I also work with some of the best voice-over artists, visual developers, and scriptwriters who apply their great design thinking expertise to develop compelling marketing messages for your business.
I rely on thorough research to understand both customer and business needs for the message. Every aspect of animated visuals tells a story, and I aim to tell a story with every piece simply, entirely, and with fun.
Collaboration with all stakeholders is also essential to create an outstanding marketing visual with your team. My project and design management skills will be of great essence when working with others and team members to produce excellent content for their business needs.
I will help you create quality animations to meet all your marketing needs.
Reach out to discuss why your business should join other thriving brands in exploiting the great potential of animation in visual storytelling.